A legacy of excellence, strategic vision, and relentless pursuit of quality.
Welcome to Benjemaa Group
With over 65 years of automotive expertise, Ben Jemâa Group pioneered car distribution in Tunisia.
Representing prestigious brands like BMW, MINI, Volvo, and Ford, we hold 31% of the premium market. Our strong national network ensures seamless coverage across the country. We are driven by customer satisfaction and a premium service experience. Constantly evolving, we invest in innovation and digital transformation.
Customer experience is our compass — at Ben Jemâa Group, every decision starts with your needs. We deliver premium, effortless journeys across all our services.
Powered by passionate talent and cutting-edge innovation, we continuously elevate our standards. From digital transformation to electrified mobility, we shape the future with purpose. Excellence isn’t a goal — it’s our way forward. c koi les longues tirest dedans
1957 : Foundation of Excelsior Garage Ben Jemâa Automobile by late Mohamed Ben Jemâa.
1967 : Official representation of BMW — becoming the first car distributor in Tunisia.
Start of representation for MINI.
1985 : Representation of Mitsubishi.
2012 : Representation of Europcar.
2021 : Representation of Ford and Volvo.
2023–2024
Over 1,100 vehicles sold.
Holding 31% of the premium market share with BMW and Volvo.
2026 :
For over six decades, Ben Jemâa Group has built a reputation of excellence rooted in its pioneering role in Tunisia’s automotive sector. Today, the Group continues to expand its impact across key industries — from real estate and agriculture to corporate services — driven by innovation, trusted partnerships, and a commitment to long-term value.
